The mark & logo — “System”
Hollow journey nodes climbing left→right to one solid orange destination node. Roundel (badge), glyph (favicon), and the wordmark lockup.
roundel · defaultroundel · navyroundel · orangeglyph · reversedWordmark & the accent word
Verdana bold, tracked, orange middle dot. One orange word inside an otherwise-ink headline; underline is a clean rule (default) or one smooth curve (emphasis). The wavy squiggle and ✦ spark are retired.
The barrier to building has collapsed.
Build what matters
Quote-card pattern
The social post-image: a slab statement with one orange word over navy / charcoal / cream, wordmark in the corner. 4:5 for LinkedIn, 16:9 for Substack.
One accent, two surfaces, ink & status
Orange #d97706 is the only accent — on the single thing to notice. Everything else is surface + ink. Status colors are for product UI only, never marketing.
--g8n-orange · the one--g8n-orange-hover--tint-orange--g8n-cream--g8n-navy--g8n-charcoalInk scale
--g8n-ink-900--g8n-ink-700--g8n-ink-500--g8n-ink-300Status — system UI only
--status-success--status-warning--status-danger--status-infoEmail-safe system stack
Georgia headlines, Verdana body + wordmark. Renders natively everywhere — no webfonts.
72 · hero stat / quoteGeneration AI48 · H1 / slide titleGeneration AI36Generation AI28Generation AI22Generation AI18 · leadGeneration AI16 · bodyGeneration AIScale, radii, shadow & glow
A 4px base scale — generous, calm rhythm. Soft warm shadows; the one expressive shadow is the orange focal glow.
--space-14px--space-28px--space-312px--space-416px--space-524px--space-632px--space-748px--space-864px--radius-sm--radius-md--radius-lg--radius-pill--shadow-sm--shadow-md--shadow-lg--shadow-glowCore — buttons, badges, fields, cards
Calm, confident, content-first. Interaction lives in CSS (hover / active / focus-visible), so it works for keyboard, touch, and forced-colors. WCAG AA throughout.
Forms, feedback, overlays & navigation
The product-UI tier for the SaaS, app, and bot surfaces — WCAG 2.2 AA, keyboard-complete, and mirror-able in Hotwire/Stimulus via docs/aria-contracts.md.
Forms
Feedback
Tokens published
Action needed before release